Where PR is Needed Now

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. This is mostly true, except for the brand-focused story angles that are supportive, not exploitive, of the tragic circumstances in which we now find…

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Peter Himler

Peter Himler

Founder, Flatiron Communications; President, PCNY; Editor, Medium; Blessed w/ 3 exceptional sons & a most fabulous wife; Music & tech; Maker of the sauce. #NYC