Where PR is Needed Now
2 min readApr 17, 2020
I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. This is mostly true, except for the brand-focused story angles that are supportive, not exploitive, of the tragic circumstances in which we now find…