Substack, Media Fragmentation & PR

How the Explosion in News Creators Affect Comms Pros

It was inevitable. The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. (They should also thank their employers on the way out for facilitating their…