Journalism’s Reckoning

Dogma Be Damned: Set Real Journalists Free

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. After all, aren’t most PR pros charged with positioning their clients more favorably in news and feature stories? (There are strategies to achieve this.)

I thus find myself in a quandary, torn between offering an interview/story idea to a news outlet pre-determined to be receptive to the message, while avoiding those that would not be. Pete Buttigieg’s flirtations with Fox News aside, there are valid reasons why Trump talks to Maria Bartiromo and Biden to Stephen Colbert.