“I Hope All Is Well”

This is the opening line for far too many PR story “pitch” letters emailed to journalists. To call it a cliche would be to state the obvious. In fact, it’s such a hollow greeting — often sent to reporters with whom the publicist has no prior relationship — it becomes a non-starter, if not a catalyst for the reporter to expose the sender in a caustic tweet. At no time is this more true than the present day.

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Peter Himler

Peter Himler

Founder, Flatiron Communications; President, PCNY; Editor, Medium; Blessed w/ 3 exceptional sons & a most fabulous wife; Music & tech; Maker of the sauce. #NYC