The 2022 PR/Media Quiz

How Nick Clegg & co. Game the Media Of all the media hats that Kara Swisher and Scott Galloway wear, it’s the Pivot podcast that brings out the best in both of them. Sure Kara’s “Sway” draws an eclectic mix of boldfaced names and “The ProfG Show” gets philosophical and…

In January 2020, two months before the words SARS-CoV-2, coronavirus, and COVID-19 became frightening fixtures in our shared lexicon, my wife and I decided to take on a major real estate project: renovating a 2-BR wreck of an apartment in a pre-war Manhattan co-op building. …

How the Explosion in News Creators Affect Comms Pros It was inevitable. The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent…

Did @PressSec’s Staff Seek Journalists’ Questions in Advance? I suppose it’s all relative. Compared to the horrific daily White House press briefings of the last four years — when there were any — the transparent and truthful approach of President Biden’s new Press Secretary Jen Psaki and her team is a breath of fresh air. Didn’t I read…

Dogma Be Damned: Set Real Journalists Free For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. After all, aren’t most PR pros charged with positioning their clients more favorably in news and feature stories? …

The short answer is probably not. That is until the Democratic leadership recognizes a significant shortcoming in how their brand is perceived and the urgent need to mount a communications plan to fix it. Sure, “one America” resonated loudly with an electorate that was tired of four years of division…

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. …

This is the opening line for far too many PR story “pitch” letters emailed to journalists. To call it a cliche would be to state the obvious. In fact, it’s such a hollow greeting — often sent to reporters with whom the publicist has no prior relationship — it becomes…